ABOUT US

At Lagenzy, we believe that the strongest brands are built on a balance between experience and innovation. As a mother-daughter agency, we merge industry expertise with digital insight to create branding that resonates across generations.

With backgrounds in creative direction, branding, and digital strategy, we cut through the noise with bold, strategic, and visually powerful work. Our approach is thoughtful yet disruptive—crafting impactful content, campaigns, and activations. No complexity or hidden fees. No long-term retainer contracts. Just high-quality, strategic creativity that keeps brands relevant, authentic, and ready to grow.

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LULU HENCKEL

CO-FOUNDER & CREATIVE DIRECTOR

Lulu is a visionary creative leader with over 30 years of experience in branding, marketing, and strategic innovation. A top graduate from Esmod Paris, she was once told she was “too creative”—a challenge she transformed into her greatest strength, proving that strategic creativity is the key to brand success.

From leading major projects and brands in Paris and New York to founding Youheshe.com and shaping brands as Creative Director at Social Works, Lulu has consistently demonstrated her ability to build and optimize brands across every channel.With deep expertise in creative direction, branding, and marketing strategy, she blends artistic vision with business acumen to drive brands forward with impact and authenticity.

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ALVA HENCKEL

CO-FOUNDER & CREATIVE LEAD

Alva has been captivated by the visual world since childhood, growing up backstage at photoshoots and fashion shows. Choosing fashion over school whenever possible, she immersed herself in the industry early. By 19, Alva  had built an impressive CV, earning her a spot on a Vogue shoot in Paris and since then led several photoshoots as a stylist and creative director.

For two years, she has freelanced as a creative and stylist, helping brands elevate their social presence and grow through strategic, visually compelling content. As a Gen Z creative, she blends digital insight with innovation and a natural flair for style.